IMA is a creative agency that builds brands people want to be part of. We are looking for an experienced and strategic Senior Marketing Manager to help create, activate, and evolve our marketing strategy for both internal and external audiences.

If you are a strong relationship builder with a passion for brand storytelling and a desire to help us acquire new business and top talent, we want to hear from you.

What you’ll get from us

• A chance to develop your career within an award-winning, people-first creative agency

• Member of the Institute of Practitioners for Advertising 

• Access to Paymenow and Payjoy to aid with financial wellbeing

• Enrolment into Medical Aid and Medical Insurance Gap Cover

• Disability cover

• The chance to become a part of a growing studio

• Global office locations

• Group life cover

The role

As our Senior Marketing Manager, you will report to the Marketing Director. You will be responsible for creating and activating a strategy that raises awareness of our brand and aids in the acquisition of new business and talent. You should feel confident owning and evolving the marketing strategy document to align with agency values and strategy

What you’ll be doing

• Setting marketing KPIs with the board and taking responsibility for reporting on ROI and performance

• Building relationships with the new business team to drive leads and the People team to implement our employer brand

• Controlling the marketing budget and allocating investment to core areas

• Providing direction for integrated marketing and new business campaigns, both internal and external

• Ensuring our website evolves in line with our brand proposition and delivers for all audiences

• Continuously evaluating trends and new communication channels to keep our marketing at the forefront of the industry

What we’re looking for  

• 6+ years of agency or marketing experience

• Experience developing marketing strategies, including audience positioning, channel selection, and budget management

• Strong ability to review, critique, and improve creative work

• Excellent written communication skills and the ability to articulate a vision to others

• A strategic thinker who can challenge the status quo and multitask across complex projects

• Ability to build strong relationships across multiple stakeholders and personalities

Our values at IMA
We’re curious. We challenge. We commit.
These principles shape how we work — with each other, with clients, and with the world.

Apply now
We welcome applications from people of all backgrounds, perspectives, and experiences. If this Senior Marketing Manager role sounds like a fit, we’d love to hear from you.